The founding team are very likely the people who defined not only the product and the strategy but they typically also helped shape the company culture. We assume for the sake of the argument that you have one.
As the organisation grows founders may or may not retain important positions in the org chart. But they still embody the organisation’s collective muscle memory when it comes to defining why we did what we did to get where we are.
So make sure that new arrivals treat them with respect. They got on board when nobody else would and the new arrivals are standing on their shoulders.