Usage-Based Pricing: Some Good Examples

Currently working with several companies on their pricing. In general, if you are selling direct and not via a self-service website then this advice still applies. 

But when you have to scale the sales force and/or sell via partner and/or sell via a self-service storefront then you will need a pricing scheme that makes sense. Which often means per-user based pricing. Nothing wrong with that

But there are scenarios where that is not the right metric. And where you will need to introduce usage-based pricing.

The key is to find a metric that your customer will find easy to understand, measure, and forecast. People absolutely need to know how much they will pay and when you will ask for more for a frictionless purchase decision.

Two good examples are:

Both intelligently structured and beautifully presented. Well worth imitating.

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