“Informal” meetings with investors: Is there such a thing

Interesting discussions with some early-stage teams recently on whether it is a good idea to take an informal meeting with an investor, where you get to know each other, toss around some ideas, learn what the investor is looking for, but where you’re not pitching or in full-on demo mode.

Some people think that this is a bad idea, others think it’s really important. As always in life the official answer is “it depends”.

My recommendation to early-stage teams with first-time founders would be to be careful here. You never get a second chance to make a first impression. If your pitch is well-crafted and practiced and/or you have a cool demo then go for it.

If, on the other hand, you are still building or refining your pitch then I would recommend to do that with people who know you better and will help you get it right. So that you don’t blow your first chance to make a first impression.

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