LinkedIn Social Graph Dynamics

Reading “The Startup of You” by LinkedIn founder Reid Hoffman and Ben Casnocha. Two valuable take aways on social graph design and potential:

  • “Weak ties and acquaintances” can be very powerful, but are pretty difficult to keep alive and active in the real world. Social networks make it much easier or, in some cases, even automatic, to touch this outer circles of connections regularly and appropriately.
  • “Three degrees of separation” enable a trust relationship with strangers, because there is an instance in the middle that is known to both strangers. Higher degrees of separation break down because there is no authentic basis for trust anymore.

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